Market Insight & Positioning
Which customers matter most, what do they need, and why should they choose you? Explore how research, competitive understanding, and judgement shape a clear position.
AI learning for marketing teams · Tri-Cities
Help your marketing team make better decisions about how to use AI.
Connect market understanding, positioning, growth, pricing, customer experience, and measurement to the value your organization wants to create.
Expert-facilitated learning for teams in Kingsport, Johnson City, Bristol, and the surrounding region.
“The hands-on exercise pushed us just outside our comfort zones. We had to work together, make decisions, and build something under a deadline. It was energizing, challenging, and the highlight of the afternoon.”
What would make your marketing more valuable to the business?
For marketing teams already using AI to produce routine content, the bigger question is how it strengthens strategy and commercial performance. Explore customer needs, differentiation, channel choices, and the connection to sales and delivery before simply increasing output.
Growth & Commercial Strategy
How do marketing, sales, pricing, and the offer work together? Examine where better coordination and information could improve the quality of growth.
Brand & Customer Experience
Does the experience people receive match the promise you make? Consider brand consistency, customer relationships, and the decisions that connect communication to delivery.
Investment & Measurement
What does performance mean for your organization? Connect budget allocation, channel decisions, experimentation, and measurement to business outcomes rather than activity alone.
People & Operating Model
How should strategists, creative teams, analysts, and business partners work together? Explore skills, responsibilities, agency relationships, and the changing economics of delivery.
Technology & Trust
How do platforms, customer information, vendor choices, and review processes affect your work? Build a shared approach to investment, accuracy, privacy, and accountability.
Build understanding and strengthen judgement.
Then decide what comes next.
Learn Together
Develop a common understanding of AI’s capabilities and limits, grounded in your organization’s priorities.
Dive Deeper
Examine opportunities across functions, including the people, information, systems, and responsibilities each would involve.
Plan for the Future
Identify what deserves further exploration, what needs to be true to proceed, and how you would assess whether it creates value.
Bring different perspectives into one room.
Marketing and agency leaders, strategists, brand and growth teams, and partners from sales, customer experience, finance, operations, and technology.
Our format is an afternoon of expert-facilitated learning for 10–12 participants. We shape the learning around your goals, experience, and the decisions you’re facing.
- PlanClarify your priorities, who should take part, and what you want the session to help you understand.
- EngageCombine explanation, discussion, and guided exploration. Connect perspectives across roles and examine opportunities in context.
- ExecuteTurn what you’ve learned into a plan for action, with clear priorities, ownership, and ways to assess progress.
Expert Facilitator
Joe Ewing
Kingsport-based, globally recognized.
Joe has facilitated learning sessions for a wide variety of industries and serves as a strategic advisor to executives throughout the region. Based in Kingsport, he brings local insight and experience across industries to help teams explore new ideas, build practical skills, and turn learning into decisions they can act on.
“Joe made AI approachable, practical, and fun. We left with a clearer understanding of what’s possible—and more confidence to get started.”
“Joe has a gift for making a complex subject understandable—and fun. His workshop was fast-moving and engaging, with practical examples that connected directly to the work we do every day.”
“Joe made the room feel comfortable asking questions and taking risks. He brought deep technical knowledge without talking over anyone, and kept us feeling included, challenged, and supported throughout the session.”
“Joe’s hands-on approach turned AI agents from an abstract concept into something we could actually build. The time pressure pushed us to stop overthinking and start creating. One of the most valuable sessions of the workshop.”
“The biggest takeaway was understanding the difference between using AI to answer questions and building an agent to support a workflow. Joe made that distinction click, then gave us the opportunity to put it into practice.”
“Joe clearly understood our industry. He connected AI agents to the workflows, client needs, and technology challenges that we deal with every day. That made the session especially relevant.”
“I appreciated that Joe brought both enthusiasm and a thoughtful approach to AI adoption and governance. His session helped connect the possibilities of AI with the practical considerations of using it in a business.”
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Appalachian Highlands
Meet the Local Chapter Local, Cross-Industry Collaboration
Based in Kingsport and serving teams across Kingsport, Johnson City, Bristol, and the surrounding region. Bring your organization or convene a group through a local association to explore priorities, exchange perspectives, and build a shared direction.
Let’s Talk
Request Training for your Team.
Tell us where you want to take your organization and who you would bring into the conversation. We’ll discuss the right focus, format, location, and any applicable fees with you.
hello@maha.laA few things
you may be wondering.
Do we need to be using AI already?
No. We can begin with an introduction or build on your team’s existing experience. The planning conversation helps us choose the right starting point.
Can we bring people from different departments?
Yes. Different responsibilities and perspectives are valuable when exploring how AI fits into the whole business. We’ll help you consider who should be in the room.
What does it cost, and where do we meet?
We’ll discuss any applicable fees, location, and availability when we understand your group and goals. Submitting an inquiry doesn’t commit you to a booking.
What if I’m interested as an individual?
Tell us you’re interested in a shared cohort. We can discuss whether a suitable group is being planned.